The story behind Rivazur Cakes is that of traditional French bakers that dates back to its beginnings in 1953 in Houilles, just outside Paris.
In 1964, the business was taken over by Georges Laporte, who trained under the illustrious French pastry chef Gaston Lenôtre. Rivazur Cakes became known for its fruit cakes and went from strength to strength.
Since 2006, Rivazur Cakes has been headed by
Jean-Philippe Pasquier, a third-generation baker and pastry chef who has taken our patisserie prowess to new heights!
of our region
We have been based near Angers, in the Loire Valley, since 1981. Our region is famous around the world for its castles and wines, but here in France it is known for its greenery and farming – something we are proud to be a part of.
We take great pleasure in helping to fly the flag for the Anjou and Pays de la Loire region that we call home.
our raison d'être
We have been lovingly creating cakes for more than 60 years, driven by our mission to bring you delicious, conveniently packaged, and modern baked goods that you can enjoy every day.
With a single aim: to keep flavours and aromas intact.
We love sharing authentic French cakes with others. That’s why our 50 employees are dedicated to baking your cakes using the finest ingredients that are responsibly sourced from suppliers that we know and meet the highest quality standards.
We know that people want to eat better.
And we work on our recipes every day, on a constant quest to make them tastier and more natural!